Rob Noel at the Rob Noel Golf Academy conducted the first "Free Fit Friday 20 Yard Challenge" and personally got 20+ yards for 4 or his 5 fitting appointments (waiting for results from his fitter, Ben LeVergne). Plus, he sold one driver at full retail $399
Posted on 17 Aug 2014
See his Free Fit Friday set up here: http://bit.ly/1v5lERL
Rob pre-scheduled five 15-minute sessions. That's a great success AND close rate!
RT client and Proponent Group member George Connor at ConnorGolf.com now adds "published author" to CT Teacher of the Year and other honors. "Drill Your Way to Great Putting" hit the internet this week.
Posted on 15 Aug 2014
George published an e-book this week on Amazon and through Broadcast Message, Weekly Update and custom Bitly link for his social media channels, he sold 17 books in 2 days! That's $150 in e-book sales if you're wondering. Nicely done for George: http://bit.ly/1oVPPtU
Billy Pomeroy, PGA Head Pro at Northwood CC in Mississippi, finally emerged from his summer of activity last night with a phone call to me, apologizing for not returning calls or emails over the past six weeks. And not to fear, he had plenty of good news to share! Keep in mind that Billy started at Northwood last November, so he had a lot to prove to his club board.
Posted on 13 Aug 2014
His biggest news is that as of the end of July, they hit the $140,000 mark in retail sales at the pro shop. This is significant because in 2013, the ANNUAL shop revenue was $140,000!
Billy expressed how happy his members are with his communications, how thrilled they are with his instruction programs, how cool it is to see so many junior players at the course, and how much fun they have participating in Northwood events and how much more golf is being played. Coaching revenues and # of lessons are increased dramatically as well.
His club president is thrilled with the job Billy is doing, and even stood up for Billy when the club accountant got on Billy's case for turning in tournament expense reports late. Why was Billy late with reports? Because he was too busy teaching, playing golf with members and running events that have boosted profitability, participation and engagement. The president understands this and told the accountant to back off and let Billy do his job: Be the PGA Professional and leader of our Northwood Golf Community.
The main Northwood CC club website shows stats indicating 70% of the visits there lead to Billy's RT site. He has told us to NOT renovate his site yet due to how busy he has been and the lack of good images he has. We are starting the process slowly per his request, but he is excited to show his board the new result in a few weeks.
His staff consists of himself, one full time PGA assistant, a shop manager, one full time outside services person and several part time high school kids working around the shop/outside services.
To me, that speaks volumes for what Billy has done and the impact we can have on a PGA Professional, and facility...even when the client is buried in activity and paperwork. Billy didn't give up and took our guidance to heart when it comes to engaging with the membership with valuable golf related active events and GOLF that leads to success.
I believe success stories like this show the impact we can have "behind the scenes" when we can actually get feedback from clients. That is the most difficult part, as well. When we can crack that code of "how" we solicit better feedback, the results will showcase our "why" so much more, and that's exciting.